RW Elephant

RW Elephant are a small team based in California that provide software for the event rental market. I worked alongside RW Elephant to create a fresh new brand and marketing website.

Identity, Web Design & Development


  • Branding & Style Guide

  • Responsive Web Design

  • Front-end Development

  • Content Management System

Brand & Styling

We opened the project by focusing on the RW Elephant brand and styleguide. It was essential that the new logo be modern and fresh, as well as reflect the friendly and helpful culture of the business. We also combined strong typography, a fresh colour palette, and multiple pattern sets for use throughout branded materials and the marketing website.

RW Elephant brand/identity.
Basic typography and colour palette.

Web Design & Development

The new website needed to be multifunctional and act both as a marketing tool for potential users of the software, and a home for existing users looking to find support or pick up tips for running an Event Rental business. Each page and section was carefully planned and prototyped to ensure that visitors could find the relevant information as efficiently as possible regardless of the device used. The site was then designed combining the branding materials defined earlier in the project, and built on top of a Content Management System so that information can be added and updated regularly.

How It Works page.
Plans/Signup page.

The Result

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Like What You See?

Whether you’re an individual with an innovative app idea or an existing business launching a new product, I can help you tailor an effective, creative solution. If you think we would be a good match, please…

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