Identity, Web Design & Development
Branding & Style Guide
Responsive Web Design
Content Management System
Brand & Styling
We opened the project by focusing on the RW Elephant brand and styleguide. It was essential that the new logo be modern and fresh, as well as reflect the friendly and helpful culture of the business. We also combined strong typography, a fresh colour palette, and multiple pattern sets for use throughout branded materials and the marketing website.
Web Design & Development
The new website needed to be multifunctional and act both as a marketing tool for potential users of the software, and a home for existing users looking to find support or pick up tips for running an Event Rental business. Each page and section was carefully planned and prototyped to ensure that visitors could find the relevant information as efficiently as possible regardless of the device used. The site was then designed combining the branding materials defined earlier in the project, and built on top of a Content Management System so that information can be added and updated regularly.
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